Pre-sales support
Pre-sales must first represent the company's technical capabilities, as pre-sales can be simply described as technology-focused sales. In the eyes of the customer, pre-sales personnel represent the company's technical staff. In specific pre-sales planning, pre-sales personnel coordinate the relationship between sales and technical staff, organically combining the customer's needs with the company's technology, and showcasing the company's technical capabilities to the customer, thereby obtaining the customer's initial intention for cooperation, which also facilitates the subsequent implementation by technical personnel for the customer.
Secondly, pre-sales work should be an organic combination of technical work and sales work. The difference between pre-sales and sales is that pre-sales is technology-oriented sales, while sales is relationship-oriented sales. There is no essential difference; they are both sales, just with different roles when facing customers. As technology-oriented sales, pre-sales must persuade customers, while also creating profits for the company, providing targeted technical solutions based on customer needs, and offering technical development and application consulting to users. Based on the company's technical direction, they communicate with users on technical issues to assist sales in discovering user needs.
In summary, pre-sales work requires both technical and sales capabilities. However, it is generally impossible for one person to possess such comprehensive knowledge and skills. Therefore, for large-scale projects, comprehensive communication with customers and showcasing the company's strength require the coordinated cooperation of sales, pre-sales, and technical departments.
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